Dee O’Reilly is an Assistant Vice President, Sales Operations in the Consumer Products Division of L’Oreal USA with 33 years’ experience in all major sales positions from retail, national accounts management, sales training and sales operations. Her team is responsible for the publication of the CPD product catalogs for such brands as Carol’s Daughter, essie, Garnier, L’Oreal Paris, Maybelline New York and SoftSheen Carson. Her team is also accountable for the registration of product chemical assessments to ensure retail partners remain compliant with local and federal regulations by having the most accurate information to safely ship, store, handle, and when necessary, dispose of consumer products.